Do you(tube) really feel sorry? 英会話・英語　アミック

I’m not sure about Japanese YouTubers, but American YouTubers sure have a lot of drama. Amazingly, under a glamorous or HD facade, it turns out most YouTubers are also human beings. You know what they say; to err is human, no one is perfect, bless this hot mess, yadda, yadda, yadda. Long story short, we all have a phase in our life when we’ve done or said something we’re not proud of. However, if you grew up on YouTube, there’s a chance that whatever cringe-y or uneducated moment was captured on video. Famous YouTubers are just that–YouTubers, as in, their primary source of income is their YouTube channel. If you’re making a living making videos, you should at least have a personality or quirk that viewers love. Now say some video or other evidence were to come out that shows you weren’t the sweet or family-friendly YouTuber your viewers thought you were. Proof like that could ruin your follower count (aka your revenue source) which in turn would wreck possible sponsorships.

Once a famous YouTuber is publicly shamed or shunned it seems like they go into “PR/PC freak-out mode”. Maybe their follower count is steadily dropping (and followers/views = money) and they need to remedy the situation. The first thing they usually do is issue an apology tweet and if that’s not enough to staunch the flow of upset unsubscribing, an apology video will be shortly underway.  Depending on their level of fame (or infamy) their apology video will usually be the most watched video for several days before everyone moves on with their lives or some other YouTube drama breaks out. If they are deemed apologetic enough, they may make it out with their follower count still relatively intact. Of course, these apology videos are then dissected by other YouTubers either to see if their apology was genuine enough or to ride on the coat tails of a more famous YouTuber for views and clicks of their own.  

Here we have PewDiePie, a famous Swedish Youtuber who has issued his own apology video, break down and rate other apology videos for our enjoyment: